News - Sports, Active Lifestyle, and Fashion blog

From Concept to Customer: How AI Is Changing the Way We Design Apparel

From Concept to Customer: How AI Is Changing the Way We Design Apparel

What if you could see a garment on a model before a single sample was produced? That was the moment AI became real for me. After spending 25 years ...
Mediterranean Collection

Mediterranean Collection

Some places change the way you dress. The Mediterranean changes the way you carry yourself. Long lunches that become sunset dinners. Salt in the ai...
Spring Summer 2026 · Palmera Collection

Spring Summer 2026 · Palmera Collection

Inspired by the sun-bleached elegance of Palm Desert and the effortless glamour of desert resort living, Palmera captures the spirit of spring and ...
Amy Sport Welcomes Katie Emerine as Operations Manager

Amy Sport Welcomes Katie Emerine as Operations Manager

We’re excited to welcome Katie Emerine to Amy Sport as our new Operations Manager. As Amy Sport continues to grow across the country, Katie joins a...
WE'RE HIRING - OPERATIONS & E-COMMERCE COORDINATOR

WE'RE HIRING - OPERATIONS & E-COMMERCE COORDINATOR

Amy Sport – Palm Desert, CA (Part-Time / Flexible) Amy Sport is a growing women’s golf and lifestyle apparel brand focused on elevated design, pr...
A Great Week at the PGA Show Orlando

A Great Week at the PGA Show Orlando

Last week’s PGA Show was an energizing moment for Amy Sport and a powerful start to the season ahead. From the opening day through the final meetin...
Elevating the Game: Amy Sport to Unveil Vibrant New Collections at the 2026 PGA Show in Orlando

Elevating the Game: Amy Sport to Unveil Vibrant New Collections at the 2026 PGA Show in Orlando

PALM DESERT, Calif. (Jan. 15, 2026) – Amy Sport is poised to showcase its Fall/Winter 2026 (FW26) and Spring/Summer 2026 (SS26) women’s golf wear c...
No More Shrunk Down Fit

No More Shrunk Down Fit

Thank you Association of Golf Merchandisers (AGM) for this spotlight.  Amy Sport set out to solve a clear problem: golf apparel wasn’t made for pet...
First Tee Fashion with Vicky D'Orazio

First Tee Fashion with Vicky D'Orazio

Thank you Vicky for this rave review!! Let me just say it: I love golf. I love the smell of fresh-cut grass in the morning, I love the sound of a w...
The Future of Amy Sport Just Got Even Brighter - Meet Francine Vossler

The Future of Amy Sport Just Got Even Brighter - Meet Francine Vossler

Meet Francine Vossler, our new Director of Operations. "It’s a joy to be part of a brand that celebrates style, confidence, and women who love th...
Fit to Flatter: Style Secrets for Petite Perfection

Fit to Flatter: Style Secrets for Petite Perfection

Dress for a shorter frame can be tricky but here's a few tips so you can dress like a pro - on the course and off.  Keep it proportional: Petite q...
We just love this post on dressing to feel your best

We just love this post on dressing to feel your best

Credit to: Rebekah Brandes in Nice News 5 min. read Dress (to Feel) Your Best: Tips for Cultivating a Positive Mindset Through Clothing Annik...